July 31, 2010

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	“Jacqui has a unique ability to see things from a journalistic and PR viewpoint; a truly invaluable skill when working with Virgo to deliver media training for clients or train internal teams on the best way to work with the media. She’s always incredibly prepared and focused on the end goal, which is critical in an environment when return on investment is of paramount importance.” Lisa Rodwell Director of Consumer Health, Virgo HEALTH PR

	“Jacqui really helped me to understand the importance of preparing most effectively prior to any media interview - it's frightening how easy it is to get things wrong if you are not totally on the ball ... and at that point you can't 'un'say your mistake. It was an excellent training and I would recommend Jacqui to anyone who has to deal with media enquiries." Simon Arnold, Customer Director, AVIVA

	“Fascinating and unique insider knowledge and challenging role play exercises made the training extremely effective. Our team ended the day with a greater understanding of the requirements of journalists, and feeling much more confident in dealing with the media." Jo Wren, Media Relations Manager, the General Medical Council

	“Jacqui's experience is priceless, and lends her media training an unrivalled perspective into the world of the media, not only how it works but what it wants and how best to handle it. Well delivered, well received and without doubt invaluable to anyone dealing in today's media environment." Dave Standard, Head of Media Relations, Irwin Mitchell Solicitors

	"PR training courses rarely seem to reflect what happens in the real world of a real press office, but with Jacqui you get the true picture of how to secure great coverage and respond to the top journalists in the way they want." Sam Heath, Press and PR Manager, Mencap

	"Jacqui Thornton was able to give a unique insight in to the mind of a journalist working on a national newspaper. To say we have a better understanding of how to approach and prepare for working closely with the national media would be only half the story of what we learnt during a compelling day's training." Chris Wotton, PR director, Remarkable Group

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